Episode #268 of the Autoblog Podcast is here with Chris, Dan, and Zach. Topics include our favorite automotive Superbowl commercials, the pre-Geneva preview of the Fiat 500L, Honda losing a small-claims lawsuit over Civic Hybrid fuel economy numbers, and self-driving LeMons cars. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #268:
Superbowl Ads
Fiat 500L previewed
Honda loses Civic Hybrid lawsuit
Driverless cars in 24 hrs of LeMons
In the Autoblog Garage
2012 Jeep Compass Latitude
2012 Nissan Maxima
Hosts: Dan Roth, Chris Shunk, Zach Bowman
Runtime: 01:32:17
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Let's take a moment to praise the original Acura NSX, a previously unimaginable coupe from an equally unimaginable source that, as Lexus did with luxury, put every supercar maker on notice. Only the NSX went further than anything Lexus ever did; after all, there's no clamor today for Lexus to make another car in the spirit of the LS 400.
Now, enthusiasts and NSX owners wait, hoping that the 2015 Acura NSX channels everything that made its (by then) 25-year-old ancestor so great.
And that's why Honda has compiled more than seven minutes of NSX video eye candy, with special attention paid to the Le Mans car and the NSX-Rs. You'll find it after the jump.
Continue reading Honda explores NSX's past with an eye toward the future
Most days, California must seem like Kazakhstan for the Big Three. Domestic products aren't so popular out West, where Toyota and Honda have long stood atop the sales charts. But not in 2011.
According to a report in Automotive News, both General Motors and Ford managed to bump Honda from its silver medal position in 2011, though Toyota still holds a commanding market share lead. In a storyline we've heard before, the twin natural disasters in Asia curbed Japanese production, causing a 4.5 point loss of market share. Toyota's market share dropped from 22.8 to 19.2 percent, while GM and Ford tied at 12.6 percent - ahead of Honda at 12.1.
Booming sales in the Golden State helped the domestics to their 1.8 point gain. New vehicle registrations in California were up 9.9 percent, according to the report. The biggest sales gains last year were made by Kia and Jeep, which were up 53 and 49 percent, respectively.
Honda has announced plans to enter the FIA World Touring Car Championship with this, a hot new racer based on the newly redesigned 2012 Civic (well, the European five-door, anyway). Details are slim about the new touring car racer, but the automaker has released a statement confirming that the Civic will be powered by a bespoke 1.6-liter turbocharged inline-four, developed by Honda R&D in accordance with FIA's Super 2000 regulations. Honda has also formed a joint partnership with Mugen and J.A.S. Motorsport to develop the new Civic.
So, how soon will we get to watch the new hatchback swap paint with other WTCC racers? Honda hopes to officially join WTCC this season, with some inaugural rounds possibly held in Japan, China and Macau. Following that, a two-car team will be entered into every race in the 2013 championship. Hit the jump for the full details.
Continue reading Honda to enter World Touring Car Championship with new Civic
Heather Peters sued Honda in small-claims court in Torrance, California over the gas mileage she was getting in her Honda Civic Hybrid, which was around 20 miles per gallon less than Honda had advertised. After two days of testimony, Commissioner Doug Carnahan sent his 26-page decision to both Peters and Honda, with a ruling in favor of Peters and $9,687 awarded in damages. That's just short of the $10,000 maximum that can be won in small-claims court.
In the decision, Carnahan wrote "At a bare minimum Honda was aware ... that by the time Peters bought her car there were problems with its living up to its advertised mileage." He went further, indicating that he found Honda to have committed fraud, but not intentional fraud.
According to a report in the Associated Press, Honda's EPA certification engineer said Honda "was required to post a sticker with the Environmental Protection Agency's estimate of the highest mileage the car could get." (In a previous report from Automotive.com he was characterized as saying that "automakers had no option but to adhere to the federal testing procedures.") While that claim was shot down by earlier precedent where it was shown that automakers had cited lower fuel economy numbers than the EPA in their advertising and marketing, it will be interesting to see whether this line in Carnahan's decision comes up again: "Honda's own testing should be the guideline for how it advertises its vehicles' mileages, not the generalized work ... done by the EPA."
And we can be certain it will since Honda has already stated its intention to appeal. And because the appeal will be held in Los Angeles County Superior Court, the way has been cleared for Honda to get its lawyers in the courtroom.
This gives other plaintiffs in the class action suit over Civic Hybrid mileage an option as to how to proceed. The last day to sign onto the settlement of that earlier suit is February 11, however, even if that case remains unfinished; a judge in San Diego won't rule until March on whether that settlement, which would see plaintiffs get a $100 to $200 and $1,000 discount on a new Honda and trial attorneys get $8.5 million, is fair.
Volkswagen has the honor of being this year's top producing North American automotive manufacturer by a wide margin with its Puebla, Mexico facility. The factory managed to produce 510,041 units last year, beating out second-place Nissan and its Aguascalientes, Mexico plant by a staggering 149,245 units, according to Ward's Auto. Nissan jumped from third to second place after Toyota and its Georgetown plant dropped from the top five. Toyota and Honda both saw themselves ousted from the leader board after a year pockmarked by disruptions from earthquake and tsunami activity in Japan and flooding in Thailand.
The Japanese automakers' vacancies made room for Hyundai and its facility in Montgomery, Alabama with 338,127 units to take fourth place. Ford, meanwhile, moved from fifth in 2010 to third in 2011 with 344,446 units from its Dearborn Truck plant. Nissan rounded out the top five last year with the company's plant in Smyrna, Tennessee taking the automaker's second spot on the list.
Ward's Auto reports Volkswagen enjoyed a boost from the popularity of the Jetta. That model alone helped push the company's Puebla facility to a 75,356 unit gain over last year's figures. Head over to Ward's to see the full report.
We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of... that certain something. The clip follows a spark of innovation from inception to realization as the new European Honda Civic hatchback. As usual, the commercial is well shot and narrated by none other than Garrison Keillor, a staple of Honda's British ads.
Look closely and you'll even see a shout-out to Honda's famous "The Cog" Rube Goldberg spot of a few years ago, as well. You can follow the trials and tribulations of Honda's little spark in the commercial after the jump.
Continue reading Sparks fly with Honda's cool new European Civic ad
Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won't be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren't likely headed to the Big Three.
The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01.
If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent.
Heather Peters is suing Honda in small-claims court in Torrance, California over the lackluster fuel economy she's gotten out of her 2006 Honda Civic Hybrid. It isn't really a new lawsuit, it's one that sprung from Peters not signing onto the settlement of an earlier class-action lawsuit brought by one John True, who sued Honda over the same issue. The meat of the claim is that Honda's window sticker attested to an EPA combined 42 miles per gallon figure, but unhappy drivers are getting closer to 32 mpg.
True's suit was settled out of court in 2009 and plaintiffs have until February 11, 2012 to partake of redress that the Attorneys General of 26 states declared unfair. Peters didn't sign on, taking her own case to small-claims court where cases aren't tried by lawyers. According to Automotive.com, Honda's point man Neil Schmidt didn't appear at the previous hearing, but this time he showed up and provided several dossiers to Commissioner Carnahan. Most of the paperwork submitted into evidence was reportedly "testimony from happy Civic Hybrid owners," which the judge dismissed.
Schmidt first suggested that Peters did not adhere to the right service procedures with her car, then Honda's EPA certification engineer said that Honda had no option but to follow the EPA's testing procedures. While that is correct regarding following testing protocol, Peters argued that automakers have the discretion to use lower fuel economy numbers in their advertising and on Monroneys if they see the need. Peters claims Honda didn't lower the number because it was trying to take advantage of "the green revolution."
Some observers believe the reduced mileage is an effect of a mandatory software upgrade applied to 2006-2008 Honda Civic Hybrids. The upgrade was meant "not just to prolong the life of the battery, [but] it also helps improve the performance." While there were complaints about the mileage before (as there are of a great many cars), it was after the upgrade that forums began to light up with tales of poorer mileage. That could have been because the upgrade reduced the car's reliance on the battery, a fix to allegedly offset the battery deteriorating more quickly than Honda anticipated.
Commissioner Carnahan is expected to rule on the case as soon as next week. Peters hopes it's before the February 11 deadline to participate in True's lawsuit settlement. At stake is not just the $10,000 Peters is seeking, but a figure potentially in the billions as other unhappy owners could flock to lawyer-free small-claims court to fight their cases. In the event of a loss, Honda is expected to appeal, to which Peters says, "I'm ready!"
Honda isn't typically one to dive into the Super Bowl advertising fracus with splashy spots, so when the company anonymously teased us with a quick clip of Matthew Broderick reprising his role from Ferris Bueller's Day Off, our eyebrows did a little dance. Now the company has dropped a full-length ad on the web, and it features Broderick skipping his acting duties for a little frolicking about in the city. The spot features more than a few classic Ferris Bueller lines (though nitpickers will note that some of them are a little off), and while it's well put-together, seeing the star take to the wheel of a 2012 CR-V instead of a 1961 Ferrari 250GT California Spyder is a crushing reminder of our own mortality.
Still, we like Honda's crack at half-time advertising a good bit more than the previously released Audi vampire-fest (though not more than the clever Ahab spot that's presently circulating televisions nationwide). Hit the jump to take in Honda's spot before the big game, and be sure to keep a steady out for the various 'easter eggs.'
Continue reading Matthew Broderick reprises Ferris Bueller for Honda CR-V Super Bowl ad
